What started out last year with a “festival shack”, transformed this year into a Desperados styled stage that attracted many visitors. The vibe was just right and even the fading sunlight and drizzling rain wasn’t able to ruin the atmosphere that surrounded the stage.
Sensation Source of Light transformed the Ethias Arena in Hasselt into a magical world of white, where over 11,000 music fans enjoyed the unique atmosphere of top of the bill djs and an amazing production; exactly as can be expected from ID&T.
Thank you crew! Thank you Tomorrowland!
During the weekend of September 7-8-9, 2012, amusement park ‘Bobbejaanland' was transformed to ‘Gameland’. Gamers could enjoy themselves with all the latest gems from the gaming world. With a bright yellow school bus in plain sight, Game Mania stole the show with the game Mario Kart 7. MAC21 hostesses and Mario himself ensured the enthusiastic welcoming of the fans.
When they offered me to visit Tomorrowland as a coordinator I wasn’t all too happy. I’m not a fan of festivals, you see. I decided to talk to a few people about their experience with festivals, and their experience with Tomorrowland in particular. This lead to an elaborate conversation with our very own Tom Dieleman, who pointed out the sense of group, the atmosphere and vibe which give you that extra push past fatigue, sleep deficit and irregular moments of eating. All things considered, I decided to accept and welcome the new experience.
Welcome to Belgium! During the final countdown to the last weekend of July, Brussels Airport was taken by storm by the countless number of international festival enthusiasts ready to call Tomorrowland 2012 their festival highlight of the year. In cooperation with MAC21 and ID&T Belgium, Brussels Airport took a plunge into the magical Tomorrowland atmosphere. Travelers from all over the world were welcomed in the quintessential Tomorrowland vibe. In brief, an amazing brand engagement activity with lots of media return!
To promote FIFA 2012 and Game Mania at the fan day at Lierse S.K., the faithful fans of the club were more than happy to get spoiled by our MAC21 Game Mania babes. Our hostesses welcomed everyone with a smile, invited them to join their favorite team for a game and handed out a goodiebag with awesome gadgets.