Around Easter, it tends to be very busy at the supermarkets: Easter bunnies come to visit, there’s the traditional Easter egg search and of course M&M’s and Celebrations! So, MARS Belgium hired MAC21 to perfect the art of merchandising: logistics coordination, merchandising at Carrefour, Cora and Makro and custom-tailored reports!
To get all eyes fixed on Sensation, ID&T hired MAC21 to organize merchandising at 59 Free Record Shops all over Belgium. Every store was provided with special Sensation posters wrapped around the entrance gates; none of the Free Record Shop visitors missed the announcement of this event, that’s for sure!
From November 1st, 2011, the street ‘Keyserlei’ in Antwerp would be under construction. As a response, the shopping mall ‘Century Center’ wanted to let both its faithful and potential clients know it would still be easily accessible. However, it was also important to emphasize its location in Antwerp and to increase the customer flow. MAC21 supported their goal with a new campaign called ‘Keyserleik shoppen in hartje Antwerpen’ (‘Royally shopping in the heart of Antwerp’). The new website provided the latest updates on the street constructions and the effects on the accessibility.
For the introduction to the Belgian market, the Captain and his Morganettes sailed to MAC21. We wanted to make the Captain feel right at home, so for the press conference, we transformed Noxx Antwerp to a Caribbean safe haven followed by an epic party! Palm trees, cannons, banners of satin, free samples, it was all there. Even the Captain and his Morganettes threw in a special act on stage. But don't forget: DRINK RESPONSIBLY - CAPTAIN'S ORDERS!
The renowned magazine ‘DJ MAG’ announced its annual top 100 during the Amsterdam Dance Event. Every year, over 450,000 fans from more than 167 countries vote for their favourite djs. This year, David Guetta, Armin Van Buuren and Tiësto were voted 1st, 2nd, and 3rd. And for the first time in 8 years, some Belgians entered the list. At 79th place, we find Dimitri Vegas & Like Mike, 2 brothers considered to be one of the major talents in the scene.
For the Verboven Group, MAC21 developed an elaborate CMS website integrating ‘Verboven TV’ and an online application for orders. Their clientele will be able to find all the information they need online, where they can place their orders directly. Furthermore, to increase user-friendliness, the ordering process has been simplified and order processing has been automated.